Responsibilities

• Plan and execute vertical specific lead generation programs to drive new property and customer acquisition
• Develop geographic specific positioning, messaging, and value propositions that resonate with target decision makers and end users
• Own lifecycle and retention marketing initiatives that increase engagement, satisfaction, and long-term value within multifamily accounts
• Partner with sales teams to generate qualified pipeline through targeted campaigns and market-based programs
• Plan and execute integrated campaigns and A/B testing for digital, paid search, onsite, field, trade show and partner supported initiatives
• Create and maintain scalable marketing playbooks, campaign frameworks, and execution toolkits
• Track and report on key metrics including lead volume, conversion rates, retention, and return on marketing investment

Requirements

• Bachelor’s degree in marketing, communications, business or related field from an accredited college or university
• Five years of experience in vertical marketing, segment marketing, or B2B marketing
• Marketing experience to multifamily, property management, facilities, or local service-based businesses
• Familiarity with CRM, marketing automation, and attribution tools

Nice To Have

• Experience in route based or field service businesses
• Experience working with geographically distributed markets or regional program
• Experience supporting sales teams with vertical specific materials