Senior Vertical Marketing Manager

Responsibilities

• Lead the development of marketing strategy and annual plans for an assigned market, aligning priorities to our goals and growth opportunities.
• Monitor market conditions, customer needs, industry trends, and competitive dynamics to identify opportunities and inform marketing and go-to-market decisions.
• Translate market insights into clear positioning, messaging, content, sales enablement, and integrated marketing programs that address audience needs and support business growth.
• Lead complex, cross-channel marketing campaigns and programs from concept through execution, measurement, and optimization.
• Build agreement across team members, influence priorities, and guide programs that advance market and goals.
• Develop recommendations for marketing investments, including events, partnerships, content, and other market engagement opportunities, and help ensure resources are focused on the highest-value activities.
• Monitor program performance and growth, using data and partner feedback to improve the effectiveness, inform decisions, and demonstrate results.
• Be a subject matter resource for the assigned market, strengthening internal understanding of market dynamics, customer priorities, considerations, and messaging.
• Improve team effectiveness by identifying opportunities to improve processes, strengthen planning and measurement, increase operational efficiency, and create repeatable frameworks for marketing execution.

Requirements

• 10 or more years of experience in marketing, market strategy, product marketing, industry marketing, or a related field.
• Bachelor's degree in marketing, business, communications, or a related field.
• Experience executing integrated marketing strategies and campaigns.
• Experience in complex programs from strategy through execution.
• Experience with positioning, messaging, content development, audience segmentation, and campaign measurement.
• Experience collaborating with partners to build understanding in a matrixed organization.
• Experience communicating both written and verbally with partners including senior leaders.
• Experience connecting marketing activities to goals and measurable outcomes.

Preferred

• Master's or any other advanced degree.
• Experience in Fintech, B2B, technology, data, analytics, or another complex business environment.
• Experience developing sales enablement materials, expertise, industry content, or executive communications.
• Experience supporting product launches, events, advisory programs, or strategic partnerships.
• Familiarity with marketing automation, campaign analytics, and other marketing technologies.

Benefits

• Great compensation package including uncapped commission
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html