Responsibilities

• Manage and evolve the state's official tourism website, VermontVacation.com to provide a compelling user experience by designing relevant content in a clear, engaging, and intuitive way.
• Work with an in-house content and design team as well as external contractors to develop a dynamic website including vacation planning tools and systems to provide a best-in-class experience for consumers.
• Ongoing maintenance of visual and written content via a custom WordPress content management system; updates to UX/IA based on user profiles and usage patterns; and on-going assessment and optimization of website performance.
• Primary point of contact with both the Agency of Digital Services and outside contractors responsible for specific website development, design and server management duties.
• Support the Director of Marketing Strategy and Research on interpretation and reporting of Google Analytics and SEO-related data to inform content strategy, SEO/SEM strategy, and overall site improvements.
• Work will also include conversion development and tracking, placing pixels and/or appropriate code on the website.
• Provide digital strategy expertise on tourism related websites, including ThinkVermont.com and accd.vermont.gov.

Requirements

• Bachelor's degree AND four (4) years at or above a technical level in digital marketing, web development, computer science, marketing communications or advertising.
• The ability to turn data and information into insights and actions is strongly desired.
• Candidate must have strong written and verbal communication skills and be able to work independently as well as collaboratively with a diverse range of industry partners and colleagues.
• Proficiency and experience with SEO, HTML5/CSS, JavaScript, web security best practices, and WCAG (Web Content Accessibility Requirements), Adobe Creative Suite, WordPress, Drupal, Google Adwords, and email marketing preferred.

Benefits

• 80% State paid medical premium and a dental plan at no cost for employees and their families
• Work/Life balance: 11 paid holidays each year and a generous leave plan
• State Paid Family and Medical Leave Insurance (FMLI)
• Two ways to save for your retirement: A State defined benefit pension plan and a deferred compensation 457(b) plan
• Tuition Reimbursement
• Flexible spending healthcare and childcare reimbursement accounts
• Low cost group life insurance
• Incentive-based Wellness Program
• Qualified Employer for Public Service Student Loan Forgiveness Program