Responsibilities

• Manage and evolve the state's official tourism website, VermontVacation.com to provide a compelling user experience by designing relevant content in a clear, engaging, and intuitive way.
• Work with an in-house content and design team as well as external contractors to develop a dynamic website including vacation planning tools and systems to provide a best-in-class experience for consumers.
• Perform ongoing maintenance of visual and written content via a custom WordPress content management system; updates to UX/IA based on user profiles and usage patterns; and on-going assessment and optimization of website performance.
• Be the primary point of contact with the Agency of Digital Services and outside contractors responsible for specific website development, design and server management duties.
• Support the Director of Marketing Strategy and Research on interpretation and reporting of Google Analytics and SEO-related data to inform content strategy, SEO/SEM strategy, and overall site improvements.
• Conduct conversion development and tracking, placing pixels and/or appropriate code on the website.
• Provide digital strategy expertise on tourism related websites, including ThinkVermont.com and accd.vermont.gov.

Requirements

• Bachelor's degree AND four (4) years at or above a technical level in digital marketing, web development, computer science, marketing communications or advertising
• 2-4 years of experience in web design, content development, communications, and digital marketing
• Ability to turn data and information into insights and actions
• Strong written and verbal communication skills
• Ability to work independently as well as collaboratively with a diverse range of industry partners and colleagues

Preferred

• Proficiency and experience with SEO, HTML5/CSS, JavaScript, web security best practices, and WCAG (Web Content Accessibility Requirements)
• Adobe Creative Suite
• WordPress, Drupal
• Google Adwords
• email marketing

Benefits

• 80% State paid medical premium and a dental plan at no cost for employees and their families
• Work/Life balance: 11 paid holidays each year and a generous leave plan
• State Paid Family and Medical Leave Insurance (FMLI)
• Two ways to save for retirement: A State defined benefit pension plan and a deferred compensation 457(b) plan
• Tuition Reimbursement
• Flexible spending healthcare and childcare reimbursement accounts
• Low cost group life insurance
• Incentive-based Wellness Program
• Qualified Employer for Public Service Student Loan Forgiveness Program
• Explore the Benefits of State Employment on our website.