Trade Marketing Analyst
Piping Rock Health Products
Bohemia, NY (On-site)
$70K/yr - $78K/yrIn-houseFull-timeMid level1+ years exp.
22 hrs ago
Senior Trade Marketing Specialist
USA (Remote)
$80K/yr – $105K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own shopper and trade marketing strategy from data to sellable programs that drive retailer activation and national-to-local impact.
- Growth Infrastructure: Turn national programs into localized, revenue-driving initiatives and track performance.
- Demand Generation: Craft insight-driven sell decks with Brand, Retail, and Sales Ops to persuade internal and external stakeholders.
- Marketing Ops: Set objectives, write briefs, align across stakeholders, and translate national calendars into high‑impact programs.
Job Description
- Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies
- Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers
- Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels
- Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals
- Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments
- Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution
- Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices
- Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments
- Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities
- Other duties as assigned.
- 5+ years of Trade or Shopper Marketing experience; bachelor’s degree in business or marketing preferred
- Proven experience in off-premise/ retail-driven environments
- Experience in highly regulated categories (Alcohol, CPG, or THC) preferred
- Strong expertise in Nielsen and syndicated data interpretation
- Demonstrated ability to translate data and insights into commercial strategy and execution
- Experience developing compelling sell stories and influencing stakeholders at multiple levels
- Ability to Demonstrate a high degree of resourcefulness and ownership by independently identifying opportunities, solving complex challenges and navigating ambiguity to drive strategic outcomes
- Ability to lead cross-functional initiatives and influence without direct authority
- Advanced communication, storytelling, and presentation skills
- Ability to manage multiple priorities while operating at both strategic and executional levels
- All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing.
New Belgium Brewing
New Belgium Brewing was founded in 1991 in Fort Collins, Colo., by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Over the past three decades, New Belgium has turned that ethos into a unique “human-powered” business model through practices that were and still are rare in the business world: fully paid healthcare premiums for all coworkers, paying a living wage, open-book management, renewable energy sourcing, a free onsite medical clinic and physician, a deep commitment to philanthropy and advocacy, and much more. With expansions to Asheville, N.C., in 2016; Denver, Colo., in 2018; San Francisco in 2021; and the 2021 acquisition of Bell’s Brewery, based in Kalamazoo, Mich., this people-centric model has led New Belgium to become arguably the most popular and fastest-growing American craft brewer today. New Belgium is famous for its flagship beer, Fat Tire Amber Ale; year-round favorites like Voodoo Ranger IPA (America’s #1 IPA brand), Dominga Mimosa Sour, and La Folie Sour Brown Ale; and an award-winning wood-aged sour program and innovative limited release beers.
