Senior Technical Media Planner

New York City, NY (Remote)

$100K/yr – $115K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-channel paid media strategy and end-to-end activation with data-driven optimization and executive storytelling.

Growth Planning & Lifecycle Ownership: pin the audience, channel mix, and flow for major platforms and manage end-to-end from brief to reporting.
Campaign Execution & Optimization: build and optimize campaigns across DSPs and social channels with advanced bidding and pacing.
Performance Narratives & Client Enablement: turn data into client-ready decks and drive test plans to prove impact.

Job Description

Responsibilities

Growth Planning & Lifecycle Ownership: full planning to buying lifecycle for Meta, Google, LinkedIn, TikTok, Pinterest, DV360, The Trade Desk, YouTube and CTV/OLV; audience sizing, channel mix, flowcharts, IO/SOW alignment, pacing, optimization, and reporting.
Campaign Setup & Optimization: build, launch, and optimize campaigns directly in major DSPs and social platforms with advanced structures and bid strategies.
Media Plans & POVs: author media plans and flowcharts informed by CRM data, GA4 paths, competitive spend benchmarks, and audience research to guide strategy.
Performance Narratives: convert data into client-ready decks with waterfall lift, LTV/CAC payoffs, and channel attribution for QBRs and exec reviews.
Embedded Media Advisor: surface optimizations, test features, and validate strategic shifts with hypothesis-driven plans.
Creative & Asset Alignment: coordinate with creative/PM teams on specs, deadlines, and routing to hit launch SLAs.
Pacing & Delivery Monitoring: track plan adherence and flag anomalies using dashboards, intervening mid-flight when needed.
New Business & Competitive Intelligence: provide POVs, audits, and forecast models for pitches with competitive benchmarks.

THE CHARLES GROUP

Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently.Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family.Naming the agency after him, the siblings hope to leave a legacy behind for years to come.

Founded in 2011

New York, New York, USA

74 employees (23 in marketing)

www.thecharlesgrp.com