Senior Strategy Lead (Brand & Growth)

Denver, CO (Remote)

$90K/yr – $115K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and go-to-market leadership for a portfolio of retained clients, translating objectives into strategic roadmaps and executable campaigns.

  • Own brand strategy, GTM plans, and full-funnel campaigns for a client portfolio
  • Must-have: Experience leading executive-level strategy discussions
  • Standout: Proven ability to translate business goals into actionable strategic roadmaps

Job Description

Responsibilities

  • Own brand and go-to-market strategy for a portfolio of retained clients
  • Lead founder discovery, stakeholder interviews, and executive workshops
  • Develop positioning frameworks, messaging architecture, and campaign platforms
  • Translate business objectives into clear strategic roadmaps
  • Design full-funnel strategy rooted in positioning
  • Map customer journeys and identify high-leverage growth opportunities
  • Define KPIs that align with business goals
  • Ensure strategy connects to measurable outcomes
  • Lead high-trust client meetings
  • Present strategy in a way executives understand and buy into
  • Challenge assumptions thoughtfully
  • Elevate conversations beyond surface-level marketing requests
  • Write sharp, actionable creative briefs
  • Align designers, copywriters, and growth partners around a clear vision
  • Manage strategic timelines and ensure cohesion across initiatives
  • Help evolve Objective Brand’s internal frameworks and IP

Requirements

  • 6+ years in brand strategy, integrated marketing strategy, or growth strategy
  • Comfortable moving between big-picture positioning and practical execution
  • Confident leading executive-level conversations
  • Analytically enough to respect performance metrics without being defined by them
  • High ownership, low ego
  • Strong business acumen
  • Taste level aligned with timeless, premium brands
  • Entrepreneurial and comfortable in ambiguity

Preferred

  • Experience in financial services or other high-trust industries
  • Experience leading rebrands or category positioning
  • Exposure to growth marketing and funnel architecture
  • Art direction or creative leadership experience
  • Built systems or frameworks inside a growing company

Benefits

  • Fully remote
  • Fully-paid medical insurance
  • Dental and vision insurance
  • 401k (up to 5% match)
  • 15 days PTO on day one (increasing over time)
  • 10 paid holidays + 3 floating holidays
  • Autonomy over your work
  • Team retreats
  • Pet stipend
  • Direct exposure to high-level strategic decision making
Objective Brand logo

Objective Brand

Objective Brand helps you dream bigger about what's possible with your business.We have deep expertise in financial services and fintech. Our team builds gorgeous brands and helps good-hearted companies reach their full potential through thoughtful brand strategy and elegant marketing. By helping those we serve succeed, our work has a material influence on the lives of countless people.Our work has been instrumental in transforming dozens of successful financial businesses into thriving enterprises.What can we help you accomplish?

Founded in 2022
Denver, Colorado, USA