Responsibilities

• Strategic Contribution: Develops and contributes to strategic approaches and outcomes that effectively solve client challenges, ensuring alignment with business objectives and market environment.
• Strategic Craft: Develops compelling and insightful strategies and frameworks, craft clear, concise strategic narratives, and translates complex data into actionable opportunities, with the Creative Team a most critical audience
• Research Tools: Demonstrates proficiency in using various research methodologies (qualitative, quantitative) and actively utilizes VML tools/resources in addition to proactively learning about new tools/resources.
• Conducts and designs breakthrough research and analysis to identify key findings and deliver transformative analysis for our teams and clients.
• Strategic Activation Support: Supports the implementation of approved strategies, ensuring effective execution.
• Comfort making a Strategic recommendation and defending it with data and cultural evidence
• Awards & Recognition: Contributes to the writing of WARC 100 Award entries, such as Cannes Lions and Effies, showcasing the impact and effectiveness of the team's work.
• Measurement and Optimization : Using our internal Toolset, support strategy leadership in the building and demonstration of how our strategy and work creates demonstrable change to our client’s business in market.
• AI Engineering & Prompting: Understands the capabilities and limitations of AI in marketing and brand strategy; Experiments with AI tools to enhance strategic development and execution, crystalize cultural trends, form hypotheses, and ultimately make our work more effectively human
• Business Development Contribution : Identifies and communicates opportunities to grow client business, contributing to the overall success of the agency. Supports new business pitches by developing strategic insights and contributing to presentations.

Requirements

• Curious, collaborative, and proactive nature is a must.
• Bachelor's Degree in Marketing, Advertising, Communications, Journalism or a related field.
• 5 - 7 years of relevant industry experience in brand strategy, ideally within an agency setting.
• Experience working with a variety of clients across different industries.
• Strong understanding of digital marketing and emerging technologies.
• Experience with brand positioning, messaging, and narrative development.
• High emotional intelligence to connect dots between data and the humans those data points represent
• Proven ability to contribute to strong client relationships
• Excellent communication, presentation, and interpersonal skills to effectively share a point of view both in conversation and in slides.
• Demonstrated ability and interest to mentor and guide junior team members.

Preferred

• Experience with specific industry verticals (e.g., CPG, Financial Services, Healthcare), previous work in human or animal health and/or B2B a big plus
• Active participation in industry organizations, events, and conversation
• Dog- or cat-lovers encouraged – and we love to see their pics!

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.