Senior Strategist

Los Angeles, CA (On-site)

$100K/yr – $120K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the brand strategy workstream by turning complex client needs into a brave disruption roadmap that unlocks growth for tech, B2B and startup brands.

  • Define the brand architecture and disruption plan that guides creative concepts and client decisions.
  • Establish client partnerships as a strategic partner and go-to brand visionary for ongoing programs.
  • Frame opportunities from research and testing to unlock the best work from creative teams.

Job Description

Responsibilities

  • Land unique and provocative brand repositionings that set the stage for disruptive work
  • Be the distiller who can transform the beautiful collaborative mess into an inspiring and brave brand strategy/charter/disruption road map that unlocks creative and commercial growth for brands
  • Build trusted relationships with clients to become an indispensable strategic partner and go-to brand visionary
  • Uncover truly amazing creative ideas and frame strategic opportunities for creatives to do their best work in the agency
  • Guide research initiatives and partner with clients to ensure research and testing initiatives support the agency’s work.

Requirements

  • 4-6+ years’ experience in advertising, marketing, or related field demonstrating creative work or qualitative research and/or equivalent combination of education and experience required
  • Evidence of success in developing brands and delivering them to market, especially in tech, B2B, technology, or startup industries
  • Evidence of working on developing successful brands and delivering them to market
  • Excellent interpersonal, organizational, and written communication skills
  • Power-user skills in Excel, PowerPoint, Word, Keynote and Google Apps
  • Familiarity with a wide range of research and intelligence sources

Preferred

  • Curiosity: Getting to know the ins and outs of our clients' categories thrills you, doesn't spook you - especially when it means nerding out on innovations across technology, finance, and health.
  • Creative Co-conspirator. Be a true creative partner. You thrive by getting in the room with your creative teams to build work, not just feedback on it.
  • Collaborative by nature. You know when to tap those around you to work together instead of being a lone wolf.
  • Ace Brief Writer. Have a great track record in building clear and concise briefs that bring a unique POV to every assignment, both the big and the not-so-big. You aim to inspire creative teams at every turn who eagerly anticipate getting the briefs you write.
TBWA\Chiat\Day logo

TBWA\Chiat\Day

TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Founded in 1968
New York, New York, USA
706 employees (332 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
30.6%
Direct
53.4%
Referral
6.1%
Social
8.6%
Paid
1.2%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Team Size
138 (20% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

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