Responsibilities

• End-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
• Handle cultural listening, market research, and platform trend tracking within the beauty category
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

Requirements

• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
• Experience implementing / using AI tools into your workflows.
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
• - TikTok Fluency
• - Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
• - Able to translate brand identities into authentic, scroll-stopping creator content
• 📈 Data-Driven Thinking
• - Comfortable working with performance metrics, audience data, and platform insights
• - Ability to structure frameworks, make data actionable, and present performance narratives clearly
• ✍️ Creative & Commercial Acumen
• - Exceptional brief-writing, storytelling, and presentation skills
• - Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

Nice To Have

• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touchpoints
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

Benefits

• 🌎 We’re a remote-first team , giving you the flexibility to work from wherever you do your best work
• 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
• 📚 Growth: Annual Learning & Development budget to invest in your skills.
• 💰 Rewards: Annual bonus scheme to recognise great work
• 🩺 Healthcare coverage for US-based team members