Responsibilities

• Craft compelling narratives that inspire creative teams, influence client decisions, and spark work that earns attention and impact.
• Discover unique insights by taking innovative approaches—leveraging AI tools and new technology to uncover opportunities and streamline your workflow.
• Build strong relationships with clients and team members while deepening their knowledge of marketing
• Partner closely with creatives, producers, and technologists to bring bold ideas to life—on time and on brief.
• Work with data analysts to incorporate customer and campaign analytics
• Forecast, report, and optimize data to inform concepts, ideas, and plans
• Take initiative as a self-starter, contributing ideas proactively and collaborating humbly with diverse teams
• Approach challenges with curiosity and resilience, valuing feedback and multiple perspectives to continually learn and grow

Requirements

• Has extensive knowledge of and experience with digital, social and interactive environments
• Has experience with campaign strategy, brand marketing, research mining and analysis (4C’s)
• Takes out-of-the-box approaches to uncovering unique insights and isn’t afraid to leverage AI and emerging tech to work smarter and faster.
• Enjoys collaborating with creative teams to execute strategies for clients
• Has worked with specialized research practices in the past, such as ethnography, usability, etc.
• Understands database and segmentation strategies
• Thrives on being resourceful and resilient, tackling challenges with creativity and grit, adapting quickly when plans change, and turning limitations into opportunities
• 4+ years’ strategy experience at an agency and/or working with developing insights, leading cultural trends, and driving big ideas for interactive platforms.
• Confidence and clarity in storytelling—comfortable presenting work to both internal teams and clients.
• Experience owning workstreams from brief to delivery, while partnering with other strategists to brainstorm, refine ideas, and ensure work is cohesive and insightful.
• A proactive approach to solving problems, with the ability to ask thoughtful questions, present a clear POV, and support your work with data.
• An open and inclusive mindset — you're curious and eager to learn from those with different personal and professional experiences.
• A hunger to grow and evolve, paired with a collaborative spirit that lifts others and challenges the team to see brand and culture from fresh, inspired perspectives.
• *Candidates must be in the NYC area or be willing to relocate before their start date. This position offers a hybrid work model, but regular in-person collaboration is expected.

Preferred

• Previous experience working with pharma or in the health and wellness space.
• A strong understanding of how to balance creativity with compliance, finding opportunities for culturally relevant and emotionally resonant storytelling in highly regulated spaces.