Responsibilities

• Conduct market research and analyze consumer trends, turning insights into actionable strategies and comprehensive reports that drive campaign decisions.
• Stay ahead of industry trends, emerging technologies, and competitor moves, consistently bringing fresh ideas to every campaign.
• Develop, pitch, and implement lifecycle marketing strategies to optimize customer acquisition, activation, retention, and reactivation.
• Collaborate with marketing, design, and content teams to translate insights into compelling narratives—spanning messaging, visual storytelling, and IRL or digital activations.
• Ideate, develop, and launch innovative campaigns across digital, social, and traditional media channels.
• Develop loyalty strategies that drive engagement and retention.
• Integrate loyalty programs into lifecycle marketing efforts.
• Create membership experiences that build community and brand affinity.
• Lead and optimize ad performance initiatives, analyzing results and continuously refining campaigns for maximum impact.
• Own the end-to-end campaign process, including planning, building, testing, launching, and analyzing.

Requirements

• 8+ years experience working in highly cross-functional teams including brand, consumer, creative and technology.
• A desire to do hard work and celebrate the success that comes with it.
• Deep consumer lifecycle communications knowledge, understanding the consumer journey from awareness to conversion and beyond, through onboarding, retention and churn winback to drive long-term lifetime value from consumers.
• Extreme attention to detail.
• Ability to translate data and insights into actionable strategic plans and creative solutions.
• Proven track record of presenting your work to internal teams, senior leadership, and client partners.
• Proven experience in a brand strategy, marketing, advertising, or branding role.
• Strong understanding of digital and social media platforms, including paid and organic content strategies.
• Self starter with strong interpersonal and communication skills.

Benefits

• We provide a competitive benefits package that includes paid holidays, vacation/personal time, 401k matching, 401k loans, health, dental, vision, long-term disability, life insurance, paid paternity and maternity leave, and more.