Senior Strategist, Paid Social

Denver, CO (On-site)

$100K/yr – $155K/yrSenior Level5+ years expFull time

Posted 7 days ago

Job Summary

Lead day-to-day strategic direction for a roster of client accounts across Meta and TikTok, shaping media strategy, growth roadmaps, and cross-functional execution while translating data into actionable plans.

  • Own strategy development, campaign planning, and growth for client portfolios
  • Provide clear insights and next steps from performance data
  • Coordinate with production, creative, and analytics teams to deliver on strategy

Job Description

Responsibilities

  • Serve as the primary day-to-day strategic lead for a portfolio of client accounts across Meta and TikTok, with additional channels in consideration such as Pinterest
  • Own media strategy, campaign planning, and account growth roadmaps for your client
  • Translate performance data into insights and a clear point of view on what to do next
  • Build and execute growth plans that expand scope, spend, and results within your existing accounts
  • Lead client communications, including reporting cadences, strategy presentations, and QBRs
  • Partner with production, creative, and analytics teams to ensure strategy translates into execution
  • Evaluate and advise on measurement approach across MMM and MTA models
  • Diagnose signal and tracking issues across pixels, APIs (Conversions API), catalogs, and Shop integrations
  • Stay current on all major ad formats and placements across Meta, TikTok, and Pinterest

Requirements

  • 5+ years of paid social experience, with demonstrated senior-manager-level ownership of client accounts
  • Deep working knowledge of paid social ad platforms including Meta, TikTok, and Pinterest
  • Strong grasp of media strategy and account growth planning, not just optimization within existing budgets
  • Working understanding of MMM and MTA measurement models, and when each applies
  • Fluency in pixel and API-based tracking, including Conversions API, catalog feeds, and Shop functionality
  • Command of the full range of Meta and TikTok ad formats and extensions
  • Excellent client communication skills, comfortable presenting strategy and performance directly to clients
  • Strong analytical skills with the ability to turn a report into a decision
  • Agency experience strongly preferred

Benefits

  • Flexible vacation policy – take the time you need to recharge
  • Comprehensive health, vision & dental insurance
  • 401k with company contribution
  • Beautiful downtown Denver office with company-paid commuter benefits (parking or RTD EcoPass)
  • Opportunity for career progression with plenty of room for personal growth
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MarketOnce

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today's dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals. Our team is distinguished by their client-centric approach—treating each client's business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. Together, our family of companies, including MarketOnce, ROI Rocket, and eAccountable, work towards delivering unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from locations across the US and Europe. For more information, please visit www.marketonce.com.

Founded in 2008
Denver, Colorado, USA
42 employees (6 in marketing)

Salaries

Posted range

$100K/yr – $155K/yr

Taken straight from the job posting.

See all MarketOnce salaries

Marketing Team

Marketing Team Size
4 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
3.8M
Traffic Source Mix
Search
1.4%
Direct
87.8%
Referral
6.6%
Social
1.7%
Paid
2.1%

Headcount Trend

Current headcount: ~42
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Senior Strategist, Paid Social

MarketOnce · Denver, CO · On-site