Senior Strategist, Paid Media (Social)

New York City, NY (On-site)

$95K/yr – $105K/yrSenior Level4+ years expFull time

Posted 9 days ago

Job Summary

Own client growth by translating data into strategic, ROI-driven plans across paid media, leading cross-functional teams and executive-facing storytelling, while leveraging Kanopy AI to uncover opportunities and drive measurable results.

  • Own growth opportunities and surface new service recommendations
  • Lead executive-level reporting and ROI-focused storytelling
  • Leverage AI-powered tools to uncover insights and optimize campaigns

Job Description

Responsibilities

  • Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
  • Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
  • Lead integrated media strategy and planning across programmatic, paid social, and paid search
  • Partner with paid media execution teams to guide optimization and implement experimentation strategies
  • Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
  • Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
  • Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
  • Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
  • QA all client-facing deliverables and oversee account and specialist teams on a project and client basis

Requirements

  • 4-6 years of experience in paid media (search, social, programmatic) marketing, preferably with e-commerce, subscription, entertainment, or direct response clients.
  • Expert in Paid Social platforms; Meta Ads Manager, Pinterest, LinkedIn, etc preferred
  • Experience with TTD, Stackadapt, DV360, Yahoo, Google Ads, etc is a plus
  • Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
  • Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
  • Strong analytical and problem-solving skills with proficiency in Microsoft Excel
  • Expert understanding of customer acquisition and direct response online marketing
  • Entrepreneurial spirit with a proven track record for taking initiative
  • "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
  • Excellent written and verbal communication skills with ability to present to C-Suite executives

Benefits

  • Regular performance reviews with quarterly growth path check-ins
  • Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
  • 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
  • New MacBook Pro and access to cutting-edge AI tools across the agency
  • Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
  • Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
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Direct Agents

3.7 Glassdoor

Direct Agents, celebrating its 22nd year of excellence, is a full-service growth marketing consultancy fueled by a future-focused mindset. As an independent and certified Minority-Owned Business, our team of 75+ professionals across NY and LA brings unique insights and solutions to every project. We specialize in strategic innovation and an AI-integrated approach, consistently providing our clients with a competitive edge in an ever-evolving marketing landscape. To learn more about our services, visit www.directagents.com or email marketing@directagents.com. Subscribe to Digital Transformation for weekly marketing updates, news, and trends: https:Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7019056617816039424

Founded in 2003
New York, New York, US
179 employees (54 in marketing)
57% recommend to a friend
58% CEO approval

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

See all Direct Agents salaries

Marketing Team

Marketing Team Size
50 (28% of company)
Median Career Experience
5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
13.3K
Monthly Google Ads Budget
$20.7K
Traffic Source Mix
Search
33.1%
Direct
50.4%
Referral
7%
Social
8.3%
Paid
1%

Headcount Trend

Current headcount: ~179

Recent News

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Senior Strategist, Paid Media (Social)

Direct Agents · New York City, NY · On-site