Responsibilities

• Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and social
• Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where revenue and retention are leaking
• Synthesize findings into clear, prioritized strategic recommendations that clients can act on
• Design multi-touch customer journey strategies across the full lifecycle: acquisition, onboarding, engagement, retention, and win-back
• Develop channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer journey
• Translate audience segmentation and behavioral data into journey logic that drives conversion and lifetime value
• Advise clients on how paid media, organic social, and owned channels should work together — from demand generation through post-acquisition nurture
• Lead creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements
• Partner with creative teams — internal and client-side — to ensure creative executions serve the strategic intent at each journey stage
• Bring a consumer-first creative lens to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience