Senior Strategist – Digital Shelf Content at SGS & Co | New York City, NY | $80K/yr – $90K/yr

Senior Strategist – Digital Shelf Content

New York City, NY (Hybrid)

$80K/yr – $90K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own commerce content and search strategy for retail e shelves, turning data from retailer platforms into human first PDPs and ATF/BTF that lift discoverability and conversion.

Lead e commerce content strategy and cross functional workstreams with Search, Creative, and Client teams.
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others.
Integrate keyword and search data into natural, human first content.

Job Description

Own commerce content and search strategy for retail e shelves, turning data from retailer platforms into human first PDPs and ATF/BTF that lift discoverability and conversion.

Lead e commerce content strategy and cross functional workstreams with Search, Creative, and Client teams.
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others.
Integrate keyword and search data into natural, human first content.
Apply retailer content guidelines and constraints to content programs.
Lead insight to creative translation and data backed recommendations to improve performance.

Benefits: Responsibilities above the line and content strategies are designed to improve commerce performance across retailer platforms.

SGS & Co

SGS & Co, part of the Propelis Group, is a global brand impact group delivering speed and quality through innovation and insights to drive impact for our world class clients. We combine deep expertise in design, graphic services, production, technology and process optimization with unmatched marketplace understanding, dynamic ideas and client first customer service. We bring the world’s best brands to life and set them up for success in a modern world. SGS & Co shifts brands to impact through the strength of our people. Our team of nearly 5,000 employees across 30+ countries works collaboratively to exceed client expectations today and anticipate how we’ll need to pivot together to win tomorrow. We take pride in our commitment to diversity, equity, and inclusion along with our ambition to lead the industry to a more sustainable future to drive positive impact for our clients, our people, and our planet.

Founded in 1946

Louisville, Kentucky, USA

3.4K employees (888 in marketing)

www.sgsco.com