Senior Strategist - Content Marketing at Informa TechTarget | New York, USA | $90K/yr – $100K/yr

Informa TechTarget

Senior Strategist - Content Marketing

New York, USA (Hybrid)

$90K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise content marketing strategy and client advisory for major tech accounts.

Own the development and execution of data-driven content strategies for enterprise clients and cross-functional delivery.
Must-have: 5+ years in content marketing and strategy with proven ability to independently deliver impactful projects.
Standout: Experience across B2B technology industries with strong client relationship leadership.

Job Description

Responsibilities

Develop and lead bold, innovative content marketing strategies tailored to client objectives and industry dynamics.
Provide expert consultative guidance to clients, delivering actionable solutions that drive measurable success.
Manage complex engagements, ensuring seamless collaboration across internal teams and client stakeholders.
Apply advanced B2B marketing expertise to shape brand and demand strategies that deliver tangible ROI.
Stay ahead of emerging technologies, trends, and best practices to continuously evolve and enhance content marketing strategies.
Lead the development and execution of content strategies for enterprise B2B and B2C clients.
Design innovative, data-driven content strategies that deliver measurable business outcomes.
Facilitate workshops, training sessions, and client briefings, creating clear and impactful supporting materials.
Build and maintain strong client relationships, proactively managing expectations and solving challenges.
Support proposal development and conduct research for new business opportunities, contributing strategic insights to pitch teams.

Requirements

Over 5 years of experience in content marketing and strategy, with a proven ability to independently deliver impactful projects.
Strong commercial acumen, skilled at translating insights into actionable and creative content strategies.
Expertise in identifying insights and crafting compelling, industry-relevant narratives.
Proficient in qualitative and quantitative research methods, including market research, audience analytics, SEO audits, and competitor analysis.

Preferred

Preferred experience in B2B technology, enterprise IT, healthcare, finance, or related industries.
Experience in identifying insights and crafting compelling, industry-relevant narratives.
Proficient in qualitative and quantitative research methods, including market research, audience analytics, SEO audits, and competitor analysis.
Confident in using collaboration tools such as Slack, Microsoft Teams, Office Suite, Keynote/PPT, and workflow tools.

Benefits

Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer with a philanthropic organization
Career opportunity: bespoke training and mentoring platforms with on-demand access to thousands of courses on LinkedIn Learning
Time out: Open Vacation, plus 10 national holidays, and the chance to work from almost anywhere for up to four weeks a year
Competitive benefits, including 401k match, health, vision and dental insurance, parental leave and ESPP
Strong wellbeing support through EAP, mental health first aiders, wellness app access, and more
Recognition for great work with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:•Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership•Custom content that engages and prompts action •Intent and demand generation that more precisely targets and convertsInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

Auburndale, Massachusetts, USA

1.5K employees (499 in marketing)

www.informatechtarget.com