Drive brand transformation strategy with data-driven insights and cross-functional collaboration to define a clear Brand North Star and actionable execution plan.

• Play a central role in developing brand transformation strategies, from early diagnosis through to future-facing brand vision.
• Analyze cultural, consumer, competitive, and company inputs to assess the current state of a brand and identify opportunity areas, and to ground brand strategy in insight and logic.
• Help define brand foundations, including vision, purpose, positioning, value proposition, tone of voice, personality, brand muse and cultural pillars.
• Capture, analyze, and interpret data and insights directly, partnering with Analysts where deeper analysis is required.
• Work with multiple data sources and platforms to inform strategic thinking, while maintaining a platform-agnostic mindset.
• Conduct stakeholder interviews to understand organizational realities and triangulate perspectives into a coherent strategic view.
• Apply structured, logical thinking to complex brand challenges, ensuring recommendations are grounded and defensible.
• Contribute to defining the Brand North Star—articulating how the brand strategy comes to life across identity, product, retail, commerce, and marketing.
• Help translate strategic intent into inspiring narratives, visualizations, and future-state scenarios that guide execution.
• Balance clarity and ambition, ensuring brand vision is both aspirational and actionable.

• Figma proficiency required
• Data-savvy, with experience working across multiple insight platforms and sources (both established and emerging, including AI-led tools)
• Comfortable evaluating and synthesizing large volumes of information to form independent, defensible perspectives
• Confident conducting stakeholder interviews and triangulating inputs into clear strategic conclusions
• A strong communicator who can present thinking clearly, persuasively, and concisely—internally and with clients
• Experience across business context, brand strategy, and cultural insight within a creative agency or consultancy environment

• medical, dental, vision, life insurance and unlimited PTO.