Responsibilities

• Customer discovery and market insight: Build direct relationships with priority U.S. customers, distributors, ecosystem partners and regional teams; uncover unmet needs, decision criteria, price thresholds, platform schedules, supply expectations and software requirements.
• Product definition: Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.
• RX and RA portfolio roadmap: Shape roadmap and lifecycle choices across RX200, RX600, RX700, RA4 and RA6 for general-purpose, low-power, motor-control, connectivity, HMI and application-specific opportunities; define where reuse, migration, derivatives, process changes or new silicon create the strongest customer and business value.
• Business case ownership: Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.
• Competitive strategy: Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply and price; convert insights into clear win themes and trade-offs.
• Cross-functional leadership: Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.
• Early customer engagement: Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.
• NPI and lifecycle execution: Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.
• Near-term priorities: Define and validate customer requirements and business cases for next-generation RX200, RX600, RX700, RA4 and RA6 products; expand the U.S. customer and channel pipeline; define RX-versus-RA segmentation; create competitive must-win requirements and a quantified product value proposition.

Requirements

• Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.
• Experience in MCU product definition, system architecture, applications engineering or technical marketing.
• Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.
• Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized, testable product requirements.
• Experience building product business cases and influencing cross-functional decisions without direct authority.
• Understanding of U.S. customer engagement, regional market dynamics, distribution and channel models, competitive positioning, pricing pressure and long product-lifecycle requirements.
• Professional fluency in English, with strong written, presentation, executive-communication and negotiation skills.
• Ability to travel regularly to customer and internal sites across the United States and collaborate effectively across Americas, Japan and global time zones.
• Strong cross-cultural communication skills with the ability to work closely and effectively with Japanese teams, demonstrating cultural awareness, patience, and relationship-building capabilities.

Preferred

• Hands-on familiarity with Renesas RA and/or RX MCUs, especially RX200, RX600, RX700, RA4 and RA6 devices and their development ecosystems.
• Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.
• Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations.
• Experience through the full product lifecycle: concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management.
• Established network with U.S. OEMs, distributors, engineering teams, design houses, technology partners or industry ecosystems.