Senior Staff Product Marketing Specialist at Renesas Electronics | Lowell, MA | $150K/yr – $190K/yr

Senior Staff Product Marketing Specialist

Lowell, MA (Remote)

$150K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own regional engagement and ecosystem development for industrial automation by coordinating release-driven marketing, distributor workshops, and cross-functional collaboration to unlock opportunities across key segments.

Channel Engagement & Opportunity Development: plan engagement approaches and align with BD, field sales, FAEs, and marketing to drive solution opportunities.
Release Planning & Solution Promotion: synchronize product releases with marketing plans and position application-focused solutions for differentiation.
Distributor & Field Engagement: present to distributors, run workshops with distributors and customers, and nurture key account relationships and partner ecosystems.

Job Description

Channel Engagement Planning
Work with Product Groups and Solutions Team to plan release schedule
Building Marketing plan around release schedule
Work with Sales on Engagement Plan
Customer Engagement & Opportunity Development
Present at Distributor offices
Hold Workshops with Distributors and Customers on new Solutions and NPI’s
Support team in building relationships with key accounts and ecosystem partners (internal and external).
Guide the identification of solution-level and product level opportunities and differentiation across key industrial segments.
Direct the promotion and positioning of relevant application-focused solutions.

Renesas Electronics

3.8 Glassdoor

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Founded in 1980

Tokyo, Tokyo, Japan

12K employees (704 in marketing)

www.renesas.com

70% recommend to a friend

89% CEO approval