Responsibilities

• Own the Vision & Strategy: Define and drive the multi-year strategy for Mailchimp’s Social Marketing product area, including creation, publishing, optimization, and analytics across major social channels (Meta, LinkedIn, X, TikTok, YouTube, and more).
• Lead with AI: Partner with Intuit’s AI and data science teams to embed Generative AI into the end-to-end customer journey — from content ideation and post generation to performance insights and intelligent automation.
• Deliver Customer Growth: Ensure the social marketing experience directly drives customer outcomes — increased engagement, traffic, lead generation, and sales conversions — by building products that are not only easy to use, but measurably effective.
• Shape the Ecosystem: Define how social marketing connects across Mailchimp’s core surfaces (email, websites, analytics, commerce) to deliver a unified, AI-powered marketing platform. Champion Customer Empathy: Lead discovery efforts, synthesize customer insights, and translate them into differentiated, customer-backed solutions that simplify marketing for time-constrained small business owners.
• Drive Platform Scale: Build a robust, reliable, and extensible publishing and analytics infrastructure capable of supporting millions of social interactions and third-party integrations.
• Influence Across Intuit: Act as a thought leader on AI-driven social marketing strategy, partnering with other product leaders across Intuit to define how AI and automation shape the future of customer growth experiences
• Mentor & Inspire: Guide and mentor junior PMs and cross-functional partners, fostering a culture of innovation, collaboration, and measurable impact.

Requirements

• 8+ years of product management experience, with at least 3+ years in a senior or staff-level leadership capacity.
• Proven success leading large-scale social or social ads products, ideally with complex integrations, that deliver strong measurable business outcomes.
• Deep understanding of social media ecosystems, APIs, publishing workflows, and content performance analytics.
• Experience driving AI/ML-powered products — particularly in automation, content generation, or marketing optimization.
• Strong product vision paired with a rigorous, data-driven approach to prioritization, experimentation, and measurement.
• Exceptional leadership and communication skills — able to influence at executive levels and rally teams around ambitious goals.
• Passion for helping small businesses thrive through intelligent marketing and automation.

Preferred

• Familiarity with Generative AI (LLMs), content intelligence systems, or AI/ML lifecycle management.
• Demonstrated thought leadership in social or marketing platform innovation.
• Proven ability to scale products globally, ensuring reliability, compliance, and performance across markets.

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.