Responsibilities

• Develop and execute go‑to‑market and marketing strategies for Controller and FET Driver products aligned with company business objectives
• Define product positioning, value propositions, and differentiations for target markets, segments, and key customers
• Build and maintain a deep understanding of customer requirements and market needs, and translate insights into internal alignment across teams
• Drive design wins by working closely with sales and Field Application Engineers (FAEs), while establishing strong relationships with strategic customers and partners
• Collaborate cross‑functionally with engineering, product management, and sales to ensure effective marketing execution and successful product launches
• Provide sales teams with marketing tools, sales collateral, forecast management support, and enablement resources to improve sales effectiveness and achieve revenue objectives
• Conduct market research, competitive analysis, and customer insight studies to identify growth opportunities and market trends
• Represent the company at industry events, trade shows, and conferences to enhance brand visibility and thought leadership
• Monitor and analyze marketing performance metrics, and deliver regular reports and actionable insights to senior management

Requirements

• Bachelor’s degree in Engineering, Marketing, Business, or a related field; advanced degree is a plus
• 8+ years of experience in product marketing, technical marketing, or related roles within the semiconductor industry
• Proven success in market management or regional business management in Server/AI Datacenter applications is a plus
• Strong understanding of power electronics, or the experience of VIN<100V switching regulator (DC/DC, Buck, Boost, etc.) is a plus
• Demonstrated ability to work cross‑functionally with engineering, sales, FAEs, and product management teams
• Strong analytical skills with experience in market analysis, competitive benchmarking, and performance metric tracking
• Excellent communication and presentation skills, with the ability to translate technical concepts into clear customer‑focused messaging
• Ability to manage multiple priorities in a fast‑paced, results‑driven environment.
• Willingness to travel as needed to support customers, sales activities, and industry events

Preferred

• advanced degree is a plus
• Proven success in market management or regional business management in Server/AI Datacenter applications is a plus
• Strong understanding of power electronics, or the experience of VIN<100V switching regulator (DC/DC, Buck, Boost, etc.) is a plus