Responsibilities

• Own brand voice and storytelling
• Define and evolve the company’s tone of voice, messaging pillars, and narrative frameworks.
• Translate brand strategy into clear, practical guidance for different audiences (customers, partners, internal teams) and channels (web, product, lifecycle, campaigns, comms).
• Act as the final decision-maker on brand voice questions and copy quality.
• Set standards and systems
• Create and maintain messaging guidelines, voice principles, and examples that scale across teams.
• Build systems and processes that help others write on-brand—without slowing teams down.
• Ensure consistency and quality across all high-visibility brand touchpoints.
• Build and maintain knowledge base for AI-enabled copywriting
• Leverage AI tooling to establish on-brand writing assistants for teams to produce high quality, on-brand copy efficiently.

Requirements

• 8+ years of brand writing or copy experience, either in-house or in agency environments, with clear ownership over voice, messaging, and narrative direction.
• A strong portfolio of brand writing demonstrating excellent storytelling across channels (web, campaigns, lifecycle, product-adjacent copy, comms), with clear examples of tone-of-voice leadership and editing.
• Demonstrated experience leading large-scale initiatives such as brand voice systems, messaging frameworks, websites, campaigns, product launches, or sales / BD enablement materials.
• Exceptional taste and editorial judgment, with the ability to simplify complex ideas into clear, compelling, and confident narratives that are aligned to our business objectives.
• Proven ability to set and uphold a brand voice, guiding others’ writing while maintaining consistency and quality at scale.
• Comfortable collaborating closely with product, product marketing, design, and growth teams, helping shape how the brand shows up across product experiences and customer touchpoints.
• A strong B2B editorial mindset, able to elevate rough drafts—whether written by humans or generated with AI—into polished, on-brand work.
• Demonstrated success in cross-functional collaboration with marketing leadership, design leadership, product marketers, business development, and external partners.
• Comfortable providing creative direction and feedback to outside agencies, freelancers, and contractors.
• Ability to mentor and uplevel other writers and non-writers, helping teams become stronger storytellers without becoming a bottleneck.

Benefits

• Fully remote work environment with home office set-up allowance.
• Real and lived work-life balance - Company perks include no pre-set vacation limits (with a top-down culture of taking meaningful PTO every year!), parental leave benefits, and a corporate value of working sustainably and putting families first.
• Competitive benefits package that includes numerous health and wellness benefits.
• 401(k) plan, with employer contributions to the same.
• Opportunity to work with amazing people who are passionate about their mission, thriving in a fully-remote work environment, and learning and growing every day.