Senior Staff Brand Marketing Manager

Responsibilities

• Contribute to the refinement and execution of Boston Dynamics’ brand narrative as we scale into enterprise and industrial markets
• Translate complex robotics capabilities into clear, compelling value propositions for customers
• Ensure a consistent brand narrative across all external-facing channels, from digital to in-person experiences
• Partner with the Hyundai Motor Group (HMG) brand strategy and events teams to define Boston Dynamics' brand messaging as an integral part of the larger HMG ecosystem, and ensure our story is clear at major events and experiential activations.
• Serve as the primary brand interface with HMG’s corporate brand strategy and events teams for strategic alignment and asset coordination.
• Manage and strengthen external brand relationships with key partners, including Nvidia and Google DeepMind.
• Ensure alignment between brand storytelling and revenue-driving initiatives
• Help shape initiatives that bring Boston Dynamics into the public and industry spotlight through demonstrations, showcases, and partnerships.
• Create opportunities for customers, developers, and the broader community to experience our technology firsthand.
• Manage external agencies and vendor relationships with clear accountability for outcomes.

Requirements

• 5+ years of experience in brand, field, or experiential marketing, preferably within an advanced technology or high-growth segment.
• Proven ability to execute and scale brand programs that directly support commercialization and revenue growth.
• Experience managing complex events and experiential programs, including those involving physical products or large-scale hardware.
• Strong commercial mindset with the ability to connect brand initiatives to pipeline and ROI.
• Exceptional stakeholder management skills across technical, commercial, and executive teams.
• Comfort operating in a fast-evolving environment where structure is still being built.

Benefits

• Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.