Senior Specialist, Venmo Lifecycle Marketing

Responsibilities

• Execute marketing campaigns and initiatives to achieve business goals
• Analyze marketing data to identify trends and opportunities for improvement
• Develop and implement marketing content and materials
• Collaborate with cross-functional teams to ensure alignment with marketing strategies
• Provide insights and recommendations for optimizing marketing processes
• Monitor and report on the performance of marketing activities
• Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.
• Develop lifecycle journeys that move customers from awareness and first-time PwV use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.
• Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.
• Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first-use and repeat-use programs.

Requirements

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 3–5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.
• Demonstrated experience developing and executing campaigns across email and at least one mobile channel, such as push notifications, in-app messaging, or SMS.
• Comfortable working cross-functionally and building strong relationships across technical, creative, product, analytics, and business teams.
• Strong project management skills with a keen eye for detail and the ability to provide clear direction, prioritization, and planning across multiple concurrent workstreams.
• Demonstrated success delivering measurable results in an innovative, agile, and fast-moving environment.
• Strong verbal and written communication skills, with the ability to translate complex strategies and results into clear recommendations for partners and leadership.
• Highly analytical and comfortable using campaign, behavioral, and financial metrics to identify growth opportunities and optimize customer journeys.
• Experience developing experimentation strategies and using A/B testing to inform campaign and lifecycle optimization.
• Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs preferred.
• Bachelor's degree or equivalent work experience required.