Senior Specialist, Programmatic

New York City, NY (On-site)

$80K/yr – $90K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize programmatic media across DSPs while partnering with account leads to deliver client objectives, with a bias toward feature testing and tool refinement.

  • Programmatic Execution & Optimization: drive setup and optimization across DSPs to meet client objectives.
  • Partnership & Communication: keep clients updated with performance insights and aligned expectations.
  • Feature Testing & Tooling: evaluate new programmatic features and improve internal processes.

Job Description

Responsibilities

  • Collaborate with account leads to ensure efficient execution of programmatic media strategies supporting client objectives.
  • Keep clients informed with regular performance updates and insights, ensuring alignment with their expectations
  • Assist in the implementation and optimization of programmatic media campaigns across multiple DSPs
  • Test and evaluate new programmatic features and functionalities to understand their potential benefits and adopt them where applicable
  • Address and troubleshoot technical issues during campaign execution
  • Partner closely with other members of the team to enhance internal tools and streamline best practices

Requirements

  • A BS/BA degree from an accredited college or university. STEM degrees are preferred.
  • 2+ years of professional experience in programmatic trading, advertising, ad tech, or media
  • 1+ years of hands-on experience with programmatic platforms, especially TTD (The Trade Desk), DV360, and Amazon DSP
  • Experience with Google Ads, specifically YouTube
  • Demonstrated technical leadership and critical thinking skills
  • Prior experience in CPG vertical is a plus
  • Comprehensive understanding of programmatic advertising
  • In-platform experience with TTD, Amazon DSP, DV360
  • High proficiency in Excel
  • Solid foundation in math and statistics
  • Proven ability to operate independently and efficiently
  • Exceptional attention to detail
  • Effective time management
  • Excellent verbal and written communication
  • Experience in presenting work and a keen interest in honing this skill
  • Proficiency in interpreting data/analytics
  • Understanding of digital ad ops technology is a plus

Nice to Have

  • Familiarity with data visualization tools like Looker or Tableau is advantageous
  • Understanding of digital ad ops technology is a plus
  • Experience with CTV (Connected TV) and OTT (Over-The-Top) is a plus

Benefits

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave
Known logo

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA
341 employees (87 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
57 (17% of company)
Median Career Experience
12 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6