Senior Specialist, Measurement & Analytics at Flywheel Digital | New York, USA | $85K/yr – $95K/yr

Flywheel Digital

Senior Specialist, Measurement & Analytics

New York, USA (Hybrid)

$85K/yr – $95K/yrSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive web analytics and data storytelling for Flywheel's digital experiences.

Own measurement frameworks, tagging strategy, and QA for accurate web data.
Must-have: strong GA4 expertise and Google Tag Manager proficiency.
Standout: dashboards in BI tools that translate data into client insights.

Job Description

Responsibilities

Build measurement frameworks that clearly define how digital performance is measured, ensuring stakeholders understand what success looks like across websites and digital experiences
Own tagging strategy and tracking implementation, using Google Tag Manager and other tag management tools to ensure clean, consistent, and accurate data collection across digital properties
Lead QA processes for tracking and analytics deployment, validating that data flows correctly and reliably before features go live
Analyze web performance using GA4, pulling insights on user engagement, conversion behavior, and content performance to help clients continuously improve their digital experiences
Design and maintain dashboards in tools such as DOMO, Power BI, Tableau, or Looker Studio, translating complex datasets into clear stories that inform internal teams and client partners
Partner with UX and product teams on A/B tests, supporting experiment design, measurement, and results interpretation to guide feature optimization
Present insights to clients and internal stakeholders, connecting the dots between user behavior and business goals to influence strategic decisions

Requirements

2-4 years of experience in analytics, with a strong focus on web analytics and digital experience measurement
Fluent in Google Analytics (GA4) and highly skilled with Google Tag Manager or similar tag management systems
Hands-on experience with SQL and BI tools such as DOMO, Power BI, Tableau, or Looker Studio to build insightful dashboards and reports
Understanding of A/B testing principles, experiment design, and how UX changes can impact user behavior
Comfortable working in cross-functional teams, partnering with UX, Creative, Strategy, and Development to guide data-informed decisions
Clear and confident communication with clients, with a strong ability to tell stories through data
Curious and proactive — someone who is excited to learn new tools, try new techniques, and continuously improve

Preferred

Experience in an agency environment or retail/e-commerce analytics is a plus
Nice-to-have technical skills: HTML/JavaScript, Python, and familiarity with Snowflake

Benefits

competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
Competitive paid time off, including annual leave plus paid public holidays
Great learning and development opportunities
Benefits that help you live your best life
Parental leave and benefits
Volunteering opportunities
ERGs for inclusion and identity

Flywheel Digital

Here’s how we help you grow: 1. Regular insights on growth marketing—just tap +Follow 2. Monthly deep dives that guarantee you stay ahead of trends and algorithms. Subscribe to our newsletter 'Signals' here: flywheel.digital/signals/3. Partner with us for growth marketing outcomes. But don't think of us like an agency—Flywheel is extension of your team that specializes in turning data into insight and insight into action.

Vancouver, British Columbia, CAN

29 employees (22 in marketing)

flywheel.digital