Senior Specialist - Marketing

Responsibilities

• Support strategic alignment between business objectives and Wesco’s overall web strategy by partnering with key stakeholders on web content structure, placement, development, and execution of a seamless, customer-focused user experience.
• Develop, recommend, and execute B2B content strategies aligned to business objectives, buyer personas, and channel-specific best practices.
• Optimize web content for SEO/AEO/GEO, including keyword research, on-page optimization, metadata, internal linking, and content structure.
• Apply web writing best practices, including scannability, accessibility fundamentals, and user-focused content design
• Monitor customer engagement and Key Performance Indicators (KPIs) of web content and provide insight on how to improve or expand user experience.
• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.
• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

Requirements

• Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required
• Master’s Degree - Marketing, Communications, Business, or related field preferred
• 4–6 years of progressive marketing experience, Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), working knowledge and at least basic- to intermediate-level HTML or WordPress skills.
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.

Benefits

• In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans.
• Additional details about benefits are available here .