Senior Specialist, Marketing Performance & Insights

Alexandria, VA (Hybrid)

$85K/yr – $100K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

Drive marketing performance analysis and reporting to translate data into actionable improvements across channels and audiences.

  • Own performance reviews with channel teams and suggest practical improvements.
  • Must-have: proven ability to turn data into clear, actionable insights.
  • Standout: cross-functional storytelling that connects marketing activity to outcomes.

Job Description

Responsibilities

  • Partner with channel and campaign teams to review performance, understand what’s working, and recommend practical improvements. Stay aware of ...
  • Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends. Track results across the full marketing ...
  • Provide proactive recommendations to strengthen segmentation, testing, creative optimization, and audience journeys. Help define, refine, and maintain ...
  • Work with Martech and Automation teams to ensure tools, tracking, and processes support accurate reporting and meaningful insights.
  • Support quarterly business reviews and executive updates through summaries, visuals, and storytelling that connect marketing activity to outcomes.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field. 4–6 years of experience in marketing performance, insights, reporting, or ...
  • Strong understanding of marketing funnels, channel performance, and campaign evaluation. Ability to simplify complex information and communicate clearly with ...
  • Excellent storytelling skills—able to turn trends into meaning, not jargon. Highly collaborative approach and ability to work cross-functionally across multiple teams ...
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Utah SHRM

The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.

North Salt Lake, Utah, USA
8 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$98.6K
Traffic Source Mix
Search
43.9%
Direct
46.8%
Referral
6.8%
Social
1.3%
Paid
1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
3