Senior Specialist, Marketing - Commercial Specialty Insurance

Hartford, CT (Hybrid)

$84K/yr – $125K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end marketing for Bond, Livestock, Environmental and Ocean Marine, driving integrated campaigns, backlog management, performance analysis and timely, compliant content delivery.

  • Lead day-to-day execution to timeline and brand standards
  • Track campaign performance and generate portfolio scorecards
  • Collaborate with stakeholders across the business to optimize strategies

Job Description

Responsibilities

  • Own a piece of the end-to-end marketing process for Bond, Livestock, Environmental and Ocean Marine.
  • Execute integrated campaigns, sales-enablement materials and content within the annual marketing plan.
  • Manage the marketing backlog and intake log, flagging capacity conflicts and trade-offs.
  • Track campaign performance, run analysis and maintain outcome scorecards for the portfolio.
  • Prepare performance reporting and competitive insight summaries to inform future strategies and optimization.
  • Write COE briefs and manage day-to-day execution to timeline, quality and brand standards.
  • Support Global Insights Center and Navigators Re marketing.
  • Contribute to value propositions, messaging and proof points for assigned lines.
  • Build product and line-of-business fluency for assigned segments.
  • Coordinate brand, compliance and legal approvals for assigned deliverables.

Requirements

  • Minimum 3 years of experience in marketing, communications or a related field.
  • Bachelor's degree required.
  • Familiarity with integrated campaigns across digital, email, content and events.
  • Strong collaboration skills and the ability to work with stakeholders across the business.
  • Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
  • Familiarity with analyzing campaign data to identify insights and support recommendations.
  • Self-starter and team player focused on results, with the ability to handle multiple high-priority demands and achieve objectives.

Preferred

  • Familiarity with the insurance industry and financial services preferred.
  • Familiarity with marketing operations tools (e.g., Workfront, SharePoint, AI-enabled workflows, Tableau, etc.) preferred.
  • Experience with Copilot and AI agents, Excel, PowerPoint and MS Teams preferred.
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The Hartford

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Showing up for people isn’t just what we do. It’s who we are – for over 200 years. And while it looks different every day, we do more to innovate for our customers, our communities and our employees. Because you put your trust in us.

Hartford, Connecticut, USA
21K employees
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Salaries

Posted range

$84K/yr – $125K/yr

Taken straight from the job posting.

See all The Hartford salaries

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