Responsibilities

• The Senior Direct Investments Specialist plays a key role in executing direct media investments, managing vendor relationships, and ensuring smooth campaign implementation.
• Building on a strong foundation in media buying, this role takes on greater responsibility for campaign logistics, troubleshooting challenges, and optimizing media performance.
• This position actively contributes to the tactical execution of media placements across offline and digital channels, including audio, video, print, and OOH, within approved media plans.
• The Senior Specialist ensures accuracy in media activations, supports contract negotiations, and provides input on strategic recommendations.
• Additionally, they offer foundational insights into best practices and strategy while applying a strong understanding of media measurement to help develop effective tactical approaches and budgets that drive impactful results

Requirements

• Minimum 1 year of Media Buying experience
• Knowledge and prior use of buying software (Strata preferred)
• Experience working in a DSP (The Trade Desk preferred)
• Knowledge and utilization of 1st and/or 3rd party data
• Strong organizational and mathematical skills
• Ability to multi-task and deliver work on-time for set deadlines
• Ability to establish good working relationships with media sales reps and can effectively negotiate rates/makegoods, etc.
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
• Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
• Must be prepared for a fast-paced environment and be comfortable making decisions

Benefits

• multiple health insurance options
• flexible PTO
• life insurance
• 401K