Senior Specialist, Communications & Content Strategy, Asset Management Marketing

New York, USA (Hybrid)

$110K/yr – $187K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive advisor-focused content production for Northern Trust by turning complex markets into client-friendly narratives across formats, to support engagement and lead generation.

  • Must-have: 5+ years writing/editing in asset or wealth management with digital-first content skills
  • Standout: Cross-functional collaboration with Investments, Marketing, Design/Video, and Compliance in a regulated environment

Job Description

Responsibilities

  • Write advisor-centric thought leadership
  • Market commentary, investment explainers, portfolio construction content, client-ready guides, emails, infographics, and video/podcast scripts
  • Translate complex ideas into plain English
  • Turn investment views, data, and product mechanics into clear, client-friendly narratives advisors can share
  • Support lead-generation campaigns
  • Create content for email, social, paid media, landing pages, gated assets, and nurture flows—focused on engagement and qualified leads
  • Lead rapid market-response content
  • Draft and coordinate time-sensitive market commentary in close partnership with Investment teams—often under tight deadlines
  • Collaborate across teams
  • Work daily with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance to deliver high-quality, compliant content

Requirements

  • 5+ years of writing/editing experience in asset or wealth management (or related financial services)
  • 3+ creating content for intermediary channels (wirehouse, IBD, RIA)
  • Strong understanding of markets, investment products (mutual funds, ETFs, SMAs, alternatives), and portfolio construction concepts
  • Proven ability to create digital-first content that drives engagement and leads
  • Comfort working in a regulated environment, including close partnership with Compliance
  • Strong interviewing, headline-writing, and fact-checking skills
  • Highly organized, deadline-driven, and comfortable operating during fast-moving market events
  • Familiarity with content performance metrics (e.g., analytics, UTMs, CRM/marketing automation)

    Benefits

    • Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits.
    Northern Trust logo

    Northern Trust

    3.8 Glassdoor

    As a global leader in innovative wealth management, asset servicing and investment solutions, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families and institutions by remaining true to our enduring principles of service, expertise and integrity.A globally recognized Fortune 500 Company in continuous operation since 1889, we’ve built a legacy of empowering clients to reach their goals with confidence.Since our roots as a trust bank, we’ve grown to a global presence with more than 24,000 employees in more than 20 countries and across five core business units:Wealth ManagementAsset ManagementAsset ServicingTechnologyCorporate FunctionsJoin a Team That’s Made for GreaterAt Northern Trust, we refer to our employees as partners – with good reason. We understand that relationships are the key to our success. Here you’ll join a diverse and inclusive team of innovators with the drive to challenge the way things have always been done. Instead of choosing between a dynamic career and work-life balance, enjoy working with a team that supports your goals in the office and at home. We’ll help you get where you want to go without sacrificing what matters most to you.As of December 31 2024, Northern Trust had: $16.8trillion assets under custody/administration $13.3trillion in assets under custody $1.6trillion in assets under management $156billion in banking assetsStay connected with us:NT Careers Facebook - https://www.facebook.com/ntcareers Northern Trust Instagram - https://www.instagram.com/northerntrustcompany/

    Chicago, Illinois, USA
    30K employees (423 in marketing)
    73% recommend to a friend
    85% CEO approval

    Traffic Signals

    Monthly Visitors
    300.6K
    Monthly Google Ads Budget
    $238.9K
    Traffic Source Mix
    Search
    35.7%
    Direct
    57%
    Referral
    5.2%
    Social
    0.9%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~30.5K

    Marketing Team

    Marketing Team Size
    267 (1% of company)
    Median Career Experience
    18 years
    Median Tenure
    5.7 years
    Marketing Roles Posted (Last 30 Days)
    4

    Funding

    Total Funding
    $1.3B
    Last Raise
    $1.3B
    Post IPO Debt, 4 months ago

    Funding History

    • Nov 2025
      Post IPO Debt • $1.3B

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