Responsibilities

• Lead publishing strategy and execution across platforms, ensuring content is delivered at the optimal time, frequency, and format for each channel.
• Analyze audience behavior, platform insights, and performance trends to continuously improve reach, engagement, and content performance.
• Conduct competitive and platform analysis to identify opportunities, emerging trends, and strategic learnings.
• Develop structured testing frameworks to refine content packaging, distribution, and audience growth strategies.
• Translate performance insights into actionable recommendations for editorial, social, and video teams.
• Stay closely connected to cultural moments, platform updates, and internet trends to keep Time Out at the forefront of what’s happening.
• Lead day-to-day social programming and publishing strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Own and manage the social publishing calendar, balancing planned, reactive, and trend-led content.
• Help foster audience engagement and community conversation across platforms.
• Ensure consistent, high-quality output that aligns with Time Out’s voice, editorial standards, and audience goals.
• Support YouTube publishing strategy through platform insights, packaging recommendations, optimization, and audience learnings.
• Develop recurring reporting and communicate platform insights, learnings, and growth opportunities to internal stakeholders.
• Work cross-functionally with editorial, video, and creative teams to identify opportunities for social-first storytelling and distribution.
• Pitch proactive content ideas, recurring franchises, and reactive social concepts rooted in audience behavior and platform trends.
• Help shape scalable social-first formats that can extend across platforms and markets.
• Capture and direct social-first, phone-shot content on location when required.
• Identify opportunities to turn editorial moments into high-performing social content and repeatable franchises.
• Comfortable filming lightweight social content and occasionally appearing on camera when appropriate.
• Experience shooting and editing short-form video and creating social cutdowns for digital platforms is a strong plus.

Requirements

• 2–5 years of experience in social media, audience development, or content strategy within a fast-paced digital media environment.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, and evolving platform mechanics.
• Deep knowledge of platform algorithms, audience behavior, and content distribution strategies.
• Experience growing audiences through data-informed creative and publishing decisions.
• Strong editorial instincts and an understanding of what makes content feel timely, engaging, and culturally relevant.
• Experience working cross-functionally with editorial, creative, and video teams.
• Comfortable operating in a fast-moving, collaborative environment with shifting priorities and reactive moments.
• Proficiency with platform analytics and publishing tools, including YouTube Studio, Meta Business Suite, Google Analytics, and similar platforms.
• Passionately about culture, cities, and the stories that bring them to life.

Preferred

• Experience supporting YouTube programming or YouTube Shorts strategy.
• Familiarity with affiliate commerce or social commerce strategies.
• Experience supporting paid social campaigns and an understanding of how paid and organic social strategies work together.
• Experience with Brandwatch or other social listening/reporting tools.

Benefits