Responsibilities

• The Senior Social Media Strategist will help shape and execute high-quality enterprise content that supports reputational priorities, integrated campaigns, executive visibility, and measurable engagement.
• In a typical day, this role may translate business priorities into social storytelling, manage content requests and approvals, publish across enterprise channels, partner with internal communications and creative teams, review performance insights, and identify opportunities to improve content effectiveness.
• The Senior Social Media Strategist executes enterprise social and owned content strategies that strengthen Humanas visibility, reputation, and engagement with key audiences. This role translates enterprise narratives, business priorities, and campaign   objectives   into clear, audience-relevant content across social   and   video channels. The strategist partners across lines of business, corporate functions, internal communications, analytics, legal, and creative teams to deliver coordinated, compliant, and insight-driven work.
• Key Role Functions
• Develop, edit, publish, and   optimize   enterprise social and owned channel content that supports Humanas narrative, reputation priorities, campaign   objectives , and audience needs
• Manage editorial calendars, approvals, publishing workflows, and delivery timelines across tools   and platforms,   such as   Workfront,   Aprimo , and   Sprinklr
• Partner with lines of business,   creative team members , analytics, legal, and other stakeholders to execute   impactful organic and paid social campaigns
• Use performance insights, platform trends, and reporting dashboards to refine content strategies, improve engagement, and inform recommendations for leaders and partners

Requirements

• Bachelor degree in Communications , Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience
• 5+ years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or related communications roles
• 3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels
• Experience with Sprinklr, Aprimo , or similar content, workflow, publishing, and analytics platforms
• Experience managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment
• Demonstrated experience using content performance data, social listening, analytics dashboards, or reporting tools to improve channel or campaign outcomes

Preferred

• Experience in healthcare, insurance, financial services, government, or another regulated industry
• Experience developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders
• Strong editorial judgment with experience translating complex business priorities into clear, compelling storytelling for multiple audiences and platforms

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.