Responsibilities

• Develop and produce engaging social media content, including short-form video, graphics, and carousels, that improves Generative Search Optimization, strengthens the AbleNet brand, and drives measurable growth in reach and engagement.
• Lead AbleNet's social listening program by managing topics and queries, monitoring conversations across social channels and online communities, and translating share-of-voice data into actionable insights.
• Engage the speech-language pathology and family communities daily, and track and report voice-of-customer feedback to inform product, content, and marketing decisions.
• Source and publish authentic customer, family, and clinician stories that build trust and deepen engagement across AbleNet's communities.
• Own social media reporting by building dashboards against defined KPIs, analyzing performance, and demonstrating social media's measurable contribution to the marketing funnel.
• Harness AI tools and analytics to increase content volume and velocity, setting benchmarks for efficiency while applying judgment about where human-crafted creative best serves the brand.
• Collaborate cross-functionally with the marketing and production teams to execute campaigns and align social media programs with brand positioning, campaign goals, and targeted engagement objectives.
• Complete all additional tasks to support the execution of social media strategy.

Requirements

• Degree in Speech-Language Pathology, Communications, Marketing, or a related field.
• 2+ years of professional experience in speech services or marketing.
• Background in Speech-Language Pathology strongly preferred.
• Internal Office Environment – Requires regular sitting or standing at a desk, consistent computer keyboarding and mouse use, and the ability to perform routine office tasks in a professional office setting.
• Full-Time, exempt employees work an average of 40 hours per week. Additional hours may be required as necessary.
• Fully Remote - onsite presence is not expected/will be minimal

Preferred

• Understanding of assistive technology and AAC (Augmentative and Alternative Communication) a plus.