Responsibilities

• Own and manage the full social media content calendar
• Organize and schedule content across TikTok, Instagram, and FB
• Ensure consistent posting with no gaps or inconsistencies
• Plan and maintain a balanced mix of evergreen and campaign content
• Campaign marketing (launches, restocks, sales)
• UGC and influencer teams
• Graphic design
• Decide what content gets posted and in what order
• Ensure all content feels cohesive, on-brand, and aligned across platforms

Requirements

• 3+ years managing social media for a DTC brand (beauty or fragrance preferred)
• Strong experience with TikTok and Instagram
• Proven ability to maintain consistent, high-quality social presence
• Experience managing content calendars and coordinating multiple content sources
• Strong sense of visual and brand cohesion
• Excellent organizational skills and attention to detail
• Ability to work in a fast-paced environment and manage multiple moving parts
• Strong copywriting skills for captions