Senior Social Media Manager

New York City, NY (On-site)

$95K/yr – $100K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive Whitney’s organic social strategy and editorial program, translating art and education into platform-native storytelling while shaping formats, calendars, partnerships, and cross-department collaboration to grow engagement.

Own and execute strategy across platforms, including editorial calendar and cross-department processes
Analyze performance, audience behavior, and trends to inform editorial decisions and partnerships

Job Description

Responsibilities

Define and lead the Whitney's organic social media strategy, establishing clear objectives, editorial approaches, audience priorities, and measures of success for each platform
Regularly assess where the Museum should invest, experiment, scale back, or stop investing based on audience behavior and institutional goals.
Originate recurring formats, social-first series, event and live coverage, creator collaborations, and other editorial concepts
Own the social editorial calendar and prioritization process
Translate curatorial, artistic, and educational material into clear, compelling, platform-native storytelling without compromising accuracy, context, or artist intent.
Develop social briefs for planned video and photography produced in partnership with Creative
Establish and manage a clear cross-departmental process for sourcing, shaping, evaluating, and prioritizing social content, while proactively identifying stories and contributors
Exercise real-time judgment in publishing, engagement, and response on behalf of the Museum, including during high-traffic, high-sensitivity, or rapidly evolving moments.
Lead community management and moderation strategy
Build and maintain relationships with artists, creators, community partners, cultural voices, and internal experts

Requirements

Bachelor's degree or equivalent
Social media, digital marketing, or content development
5-8 years' experience
Portfolio demonstrating strong editorial judgment, platform-native storytelling, audience growth, and effective short-form video.
Excellent writing and editing skills, with a strong command of voice, tone, and narrative structure.
Creative, strategic thinker
Team player who can work collaboratively with stakeholders across the Museum
Experience with social publishing, analytics, and listening tools such as Sprout Social, Meltwater, or comparable platforms.
Experience briefing creative teams, producers, creators, or freelancers against channel-specific goals.
Ability to learn, work, and grow within a fast-paced, challenging environment

Preferred

Experience with photography, photo editing, video editing, and Adobe Photoshop a plus

Benefits

Medical, Dental, Vision, 403(B) elections
Generous PTO benefits
Commuter benefits - parking and mass transit
Admission to world-renowned museums across the city and nationally
Pet insurance and discounted membership for Citibike

Whitney Museum of American Art

The Whitney seeks to be the defining museum of 20th- and 21st-century American art. The Museum collects, exhibits, preserves, researches, and interprets art of the United States in the broadest global, historical and interdisciplinary contexts. As the preeminent advocate for American art, we foster the work of living artists at critical moments in their careers. The Whitney educates a diverse public through direct interaction with artists, often before their work has achieved general acceptance.See the latest job and internship postings on our website here: https://whitney.org/about/job-postings

Founded in 1930

New York, New York, USA

474 employees (158 in marketing)

www.whitney.org