Responsibilities

• Strategic Planning & Growth
• Proactively develop and implement social growth plans to drive business growth
• Collaborate with Brand and Sales to integrate social into cross-functional strategies
• Partner with the Senior Director on go-to-market (GTM) planning to ensure social is aligned and activated ahead of launches, retailer initiatives, and seasonal moments
• Bring a strong point of how on brands win on social, including education, community building, and evolving best practices
• Act as the internal voice of our audience, championing a social-first perspective across the business
• Content Planning, Editing, & Publishing
• Own and execute the social media calendar, from planning to publishing
• Produce day-to-day content in front of and behind the camera, including static images and short-form videos
• Comfortable in front of the camera, operating as a face of the brand as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field ideal
• Minimum: 5+ years of hands-on experience managing brands’ social channels, including content creation, campaign execution, and performance analysis
• Familiarity with paid, influencer, and UGC integration within organic social strategies
• Experience working cross-functionally with agencies, creative, paid, and brand teams

Benefits

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match
• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options
• Commuter Benefits
• Women In Toys Membership