Responsibilities

• Develop and execute a comprehensive social media strategy designed to exponentially grow followers and increase engagement, primarily through compelling, social-first video content.
• Partner closely with internal teams—including Brand, PR, and Product—to manage the social distribution of corporate announcements, PR initiatives, and product launches, ensuring they align with broader business needs and social media goals.
• Build and maintain a clear, data-driven methodology for effectively communicating the impact, ROI, and strategic value of social media to executive leadership.
• Build, manage, and scale our influencer marketing programs, identifying and partnering with key industry voices to amplify our brand reach and credibility.
• Lead the creative direction for all social media content production, ensuring high-quality outputs across video, still photography, and graphic design that align with our brand identity.
• Act as a mentor to our internal content team members, while also overseeing external social and creative agencies to ensure seamless execution of campaigns.
• Manage the global social media budget, allocating resources efficiently across production, agencies, influencer partnerships, and paid social boosts.
• Act as the ultimate owner of social data. Utilize Sprout Social to pull metrics, interpret complex data into actionable insights, and pivot strategies based on performance results.
• Lead the on-the-ground social media strategy and execution for major live events and trade shows, most notably our annual conference, Groundbreaker