Senior Social Media Manager at Persona Cosmetics | Los Angeles, CA

Persona Cosmetics

Senior Social Media Manager

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand’s social engine by defining and executing an organic strategy across short-form video, platform ecosystems, and creator partnerships, turning performance data into content optimization and cross-functional growth opportunities.

Growth & Content System: Build and cadenced social plans, campaigns around launches, and founder-led storytelling that scales reach and engagement.
Cross-Functional Collaboration: Align with influencer marketing, creative, paid media, and e-commerce to amplify high-potential organic content.
Performance-Driven Optimization: Translate analytics into actionable improvements, trend spotting, and audience expansion opportunities.

Job Description

Responsibilities

Social Strategy & Channel Growth - Develop and execute Persona’s organic social media strategy across TikTok, Instagram, YouTube Shorts, Pinterest, and emerging platforms
Social Strategy & Channel Growth - Build platform-specific growth strategies designed to increase reach, engagement, followers, and overall brand awareness
Social Strategy & Channel Growth - Identify social trends, cultural moments, sounds, and platform opportunities relevant to the beauty space
Social Strategy & Channel Growth - Translate performance insights into actionable content optimizations and growth opportunities
Social Strategy & Channel Growth - Collaborate with paid media teams to identify high-performing organic content suitable for paid amplification
Content Planning & Creative Leadership - Own the monthly social content calendar and publishing cadence
Content Planning & Creative Leadership - Lead social-first campaign planning around product launches, promotions, retail moments, evergreen storytelling, and founder content
Content Planning & Creative Leadership - Concept and oversee short-form video content including tutorials, trend-driven content, BTS, educational beauty content, and creator-style storytelling
Content Planning & Creative Leadership - Brief and direct creators, freelancers, and internal teams to execute content aligned with Persona’s brand vision
Content Planning & Creative Leadership - Ensure all social content maintains a consistent visual identity and premium yet approachable brand voice

Requirements

5+ years of social media experience within beauty, fashion, lifestyle, or consumer brands
Proven success growing social channels and driving meaningful engagement
Strong understanding of TikTok, Instagram Reels, and short-form content ecosystems
Deep understanding of beauty culture, creator trends, and platform behavior
Strong creative instincts with an eye for social-first storytelling
Excellent organizational and project management skills
Strong communication and copywriting abilities
Comfortable operating in a fast-paced, founder-led environment
Experience using social scheduling and analytics platforms
Photography, video editing, or creator experience is a strong plus

Preferred

Beauty industry experience strongly preferred
Experience working with founder-led or creator-led brands
Familiarity with TikTok Shop and social commerce ecosystems
Understanding of performance creative and paid social collaboration
Experience managing freelancers, creators, or junior team members

Benefits

Healthcare benefits
Paid time off + paid sick time
401(k)
Opportunity to grow with a fast-scaling independent beauty brand
Work directly with founders and play a key role in shaping the future of the brand
Join a profitable, fast-growing independent beauty company with strong momentum across DTC, retail, and social commerce
Creative, entrepreneurial, and collaborative work environment
Opportunity to build impactful social strategies with significant creative ownership

Persona Cosmetics

We believe feeling good is your superpower.It’s the little things in life - right? Washing your face, going on a walk, or putting on your favorite lipstick. Day-to-day things, like putting on a little makeup, can have the power to change moods, and in-turn change mindsets. We believe in simplifying beauty with clean, easy-to-use, purposeful products to inspire you to feel your best.

Founded in 2016

Los Angeles, California, USA

5 employees (3 in marketing)

personacosmetics.com