Responsibilities

• Strategy & Business Planning
• Develop and execute social media strategies aligned to Microsoft Advertising brand, audience, and campaign priorities.
• Translate business, marketing, product, and brand objectives into audience-led social strategies, channel plans, and measurable outcomes.
• Use audience insights, social listening, performance data, and industry trends to identify opportunities and optimize channel and content strategies.
• Build reporting frameworks that connect content and channel performance to audience behavior, campaign objectives, and future investment decisions.
• Content & Audience Engagement
• Manage organic and paid social media programs, including editorial planning, content activation, publishing, community engagement, audience targeting, and performance optimization.
• Create platform-native content and social experiences that increase audience engagement, reach, and advocacy.
• Develop social copy, creative briefs, content recommendations, and multimedia assets that align with audience needs and brand objectives.
• Independently create and/or support short-form video and multimedia content production when appropriate.

Requirements

• 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.

Preferred

• Master's Degree in Business, Marketing, Communications, or a related field, or equivalent experience.
• Experience leading complex, cross-functional marketing initiatives in fast-paced environments, with demonstrated success managing stakeholders, competing priorities, and organizational ambiguity.
• Experience developing audience-led social media strategies for global B2B, advertising, media, or technology brands, translating business objectives into content, channel, editorial, and engagement plans that drive measurable outcomes.
• Deep expertise in LinkedIn and strong knowledge of social media platforms, including organic and paid social, community engagement, audience targeting, experimentation, optimization, and emerging channel capabilities.
• Strong analytical capabilities, with experience leveraging audience insights, social listening, channel performance data, analytics, and marketing technology tools to inform strategy and deliver actionable recommendations.
• Excellent communication, editorial, and content development skills, including copywriting, creative briefing, content strategy, and multimedia content creation, with the ability to build trusted cross-functional relationships.
• Knowledge of brand governance, accessibility, privacy, legal review processes, and responsible AI-enabled marketing practices, including the use of automation and AI to improve content quality, personalization, insights, and operational efficiency.