Senior Social Media Manager

San Clemente, CA (Hybrid)

$80K/yr – $95K/yrSenior Level5+ years expPart time

Posted 2 months ago

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Job Summary

Own the social media program across multiple brands, turning evolving trends into on-brand content while driving analytics-informed improvements and a cohesive influencer process.

  • Strategy and governance: steer brand social calendars and captions to stay current and aligned with client goals.
  • Analytics and optimization: lead monthly performance reviews and translate insights into future planning and improvements.

Job Description

Responsibilities

  • Collaborate with the founder on social media strategy evolution, keeping it fresh with changing trends and algorithm shifts
  • Review and approve on-brand shot lists developed by SMS to ensure alignment with deliverables, trends, client calendars, industry best practices, and analytics
  • Oversee and review grids and posting calendars for your brands, ensuring content is on-brand and ready for client approval
  • Take the lead on monthly analytics review across brands, delivering insights and driving optimizations into future planning
  • Review and refine captions across all brands, leveraging your strong copywriting background to ensure on-brand voice, tone, and quality before client submission
  • Review all work produced by SMS, including concepts, content calendars, and captions, for approximately half our brand roster
  • Provide clear, constructive feedback and ensure all deliverables meet GG’s quality standards before client-facing submission
  • Contribute creative ideas based on trends and brand vision across the portfolio
  • Lead client calls for your assigned brands, acting as the primary point of contact and ensuring strong, friendly, trust-based relationships
  • Own the approval process, proactively tracking timelines, following up with clients, and ensuring deliverables are reviewed and approved efficiently and on time

Requirements

  • 5+ years in social media management, agency background preferred
  • Education : flexible!

Benefits

  • Hybrid work environment
  • Cell phone stipend
  • Health Insurance
  • 401k plan
  • Lots of snacks!
  • Small team with super good vibes
Genuine Ginger logo

Genuine Ginger

Genuine Ginger provides content and strategy for brands who keep it real. Branded recipe videos, stop motion videos, recipe development, food photography, product photography, social media photography, strategy, blogging and copywriting tailored to your brand voice to genuinely connect people - one photo, one video, one post, one blog, one recipe at a time.

Founded in 2014
San Clemente, California, USA
6 employees (4 in marketing)

Traffic Signals

Monthly Visitors
64
Traffic Source Mix
Search
16.5%
Direct
68.3%
Referral
4.8%
Social
9.8%
Paid
0.6%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
4 (67% of company)