Responsibilities

• Develop brand and content strategies that meet the goals of the brand
• Understand and optimize content calendars for brands’ social media channels to support “always on” evergreen content and timely, campaigns needs
• Help advise and monitor social and community management tactics for key product launches, events, activations and help create proactive crisis management programs
• Monitor content performance and develop weekly, monthly and contribute to quarterly analytics reports in order to identify & provide key insights, recommendations and track against KPIs
• Work with the data team to develop, present, and optimize weekly and monthly reports
• Identify trending opportunities and cultural moments for the brand to partake in on a daily and weekly basis
• Partner with the creative team to ideate on fun, relevant content that ladders up to clients’ overarching social/channel strategies
• Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities
• Engage with the community and participate in relevant cultural conversations to increase brand visibility
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations

Requirements

• Always On (AWON) experience is required as is Paid and Organic social experience.
• 5+ years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting
• Extensive experience managing social media channels
• Strong experience in ideation and execution of different strategic approaches
• Experience with and interest in TikTok, Instagram, YouTube Shorts, Facebook, X, and Threads
• Experience creating stories, carousels, or static content for different platforms
• Experience with data, analytics and content reporting
• Strong copywriting and ideation skills
• Passion for delighting clients and going above & beyond
• Comfort in a fast paced sometimes unstructured working environment