(Senior) Social Media Manager

Minneapolis, MN (Hybrid)

$60K/yr – $75K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the day to day of brand social with calendar planning, posting, and community engagement across key platforms while watching for real time shifts in tone and audience sentiment.

  • Brand Social Ownership: Manage posting, scheduling, QA and on time publishing across platforms.
  • Audience & Community: Engage fans, creators and communities, surface opportunities, and surface real time insights to the team.
  • Platform Adaptation: Tailor tone and messaging to platform context and audience behavior while tracking trends and conversations.

Job Description

  • Own day-to-day management of brand social channels (posting, scheduling, monitoring)
  • Build, maintain, and update content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
  • Ensure all content is scheduled, QA’d and published accurately and on time
  • Draft platform-native copy that reflects brand voice and tone
  • Manage timelines and flag risks or gaps (missing assets, unclear direction, shifting priorities)
  • Monitor and engage with audience comments, DMs, tags and mentions in a timely and on-brand manner
  • Proactively build relationships with fans, creators and communities through engagement
  • Adapt tone and messaging in real time based on platform context and audience behavior
  • Escalate customer service or PR-sensitive issues to client/internal teams following protocols
  • Actively monitor cultural trends, platform shifts and relevant conversations
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Colle McVoy

Hi. We’re Colle McVoy. A full-service creative agency that builds enduring relationships between forward-thinking brands and people.We believe we’re in the next great era of brand building. Where change is constant, the potential for brands is limitless and the canvas for creativity is boundless.We call it the Great Wide OpenTM.And in this era where everything seems to be in a constant state of upheaval, relationships matter more than ever. And the brands that endure, grow and rise to the top are built on the shoulders of great relationships – between consumers and brands, and between brands and employees through values and purpose.At Colle McVoy, we immerse ourselves in our clients’ businesses to build relationships that last 3x the industry average. And we have an award-winning culture that attracts top-notch talent and serves as the foundation for how we partner, flex and believe in each other. We are also proud to be a Certified B Corporation and we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet.The way we see it, the Great Wide Open is an unprecedented time for brands. And we’re ready for it. Let’s go. #BCorp, AdWeek's 2023 Midsized Agency of the Year

Founded in 1935
Minneapolis, Minnesota, USA
330 employees (139 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
30.3%
Direct
53.5%
Referral
6.4%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
70 (21% of company)
Marketing Roles Posted (Last 30 Days)
2

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