Responsibilities

• Ideate and present both short- and long-term social media campaigns and ongoing platform strategies to internal teams and external stakeholders.
• Oversee the ongoing development, execution, scheduling, management, and measurement of social media content and campaigns across TikTok, Instagram, and emerging platforms for multiple clients.
• Manage and maintain high-volume content calendars, including briefing, directing, and collaborating with content producers, designers, creators, and influencers.
• Partner with Social Media Strategists to deliver integrated organic and paid social strategies, including boosted content, optimization, implementation, and reporting.
• Develop, manage, and scale social initiatives to increase reach, engagement, follower growth, and overall brand impact.
• Transform social media performance data into actionable insights, providing accurate interpretation and consistent reporting of social metrics, campaign performance, partnerships, web impact, and sales results.
• Lead creator and influencer sourcing, briefing, feedback, and integration into broader content strategies.
• Oversee community management and moderation, identifying opportunities to drive efficiency, innovation, and deeper audience engagement.
• Create and execute original content when needed, including filming, basic editing, and live content production.
• Manage client requests, balance competing priorities, and conduct ad hoc analysis as needed to support business goals.

Requirements

• 5+ years of community and social content management experience, with a strong focus on beauty brands and products.
• Deep expertise in TikTok and short-form video, with strong working knowledge of Instagram; experience with additional platforms is a plus.
• Proven track record of significantly growing social media accounts and driving engagement, reach, and cultural relevance.
• Experience with high-volume content planning and execution.
• Hands-on content creation experience, including filming, basic editing, and TikTok best practices.
• Creator and influencer sourcing, briefing, and feedback experience.
• Strong analytical skills with experience using platform analytics, Google Analytics, and third-party social tools.
• Deep understanding of pop culture, internet culture, memes, and emerging subcultures.
• Familiarity with SEO best practices and drafting SEO-driven copy.
• Proficiency in Google Docs, Google Sheets, Excel, Office Suite, and content production mobile apps; basic Adobe and video editing knowledge a plus.