Responsibilities

• Own the end-to-end organic social and content marketing strategy across all platforms.
• Define and evolve Bask & Lather’s social content framework. Education, storytelling, culture, community, and conversion.
• Serve as the steward of brand voice, tone, and point of view across every social touchpoint.
• Translate business goals, launches, and cultural moments into cohesive content strategies.
• Anticipate risks and proactively guide messaging, moderation standards, and response strategy.
• Lead ideation, planning, and execution of social-first campaigns, launches, and key moments.
• Develop social narratives that resonate culturally while supporting brand and business objectives.
• Own campaign execution from concept through post-mortem analysis.
• Optimize content and campaigns in real time based on performance, sentiment, and audience behavior.
• Set creative direction for short-form video, reels, static, and live content.

Requirements

• 5+ years of social media and content marketing experience for consumer, beauty, lifestyle, or cultural brands.
• Demonstrated success leading organic social strategy with measurable impact.
• Strong portfolio showing campaign-level thinking, storytelling, and creative direction.
• Experience working closely with founders or senior leadership preferred.
• Strong creative point of view beyond trends.
• Proven ability to develop brand narratives and campaign storytelling.
• Excellent copy instincts and visual judgment.
• Comfortable directing content and appearing on camera when needed.
• Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.

Preferred

• Experience working closely with founders or senior leadership preferred
• Leadership & Mindset: Strategic, proactive, and accountable.
• Data-informed but creatively driven.
• Strong collaborator who elevates team performance in a fast-paced environment.