Senior Social Media & Content Manager

Responsibilities

• Strategy & Planning: Develop and execute a comprehensive multi-channel social media and content marketing strategy aligned with broader business objectives.
• Content Creation & Curation: Oversee and map out the global content calendar. Produce or direct high-performing visual and written content tailored for platforms including LinkedIn, Instagram, TikTok, YouTube, and X (Twitter).
• Brand Voice & Storytelling: Maintain, evolve, and police our brand identity and voice across all customer-facing content networks.
• Analytics & Performance Tracking: Monitor, analyze, and report on key performance metrics (ROI, engagement, reach, and conversion). Translate complex data into actionable creative adjustments.
• Trend & Platform Agility: Stay ahead of fast-moving digital trends, updates, tools, and shifts in consumer habits to keep our brand relevant and highly visible.
• Community Management: Oversee and design high-impact community engagement plans that transform passive followers into active advocates.

Requirements

• Experience: 5+ years of dedicated professional experience in social media management and content marketing, with a proven portfolio of scaling channels.
• Platform Mastery: Deep understanding of platform ecosystems, creative formats, and current video-first algorithms (Reels, TikTok, YouTube Shorts).
• Technical Toolkit: Advanced proficiency with modern social listening, scheduling, and analytics suites (e.g., Sprout Social, Brandwatch, Meltwater) and creative tools like Canva or Adobe Creative Suite.
• Data Fluency: Strong competence in SEO, content performance analysis, and performance attribution marketing.
• Leadership Skills: Comfortable managing external agency partners, freelance creators, and internal cross-functional creative teams.

Benefits

• Comprehensive health, dental, and vision insurance.
• Flexible PTO policy and hybrid/remote flexibility.