Responsibilities

• Create bespoke, platform-native organic social content across formats such as static posts, carousels, short-form video concepts, stories, and social graphics
• Use audience insights, platform behaviors, and performance data to design content that captures attention and drives meaningful interaction
• Help establish and maintain personas, tone, and style systems for Humana’s social media accounts to ensure consistency across posts and campaigns
• Partner with copywriters, designers, social strategists, and creative leadership to concept, develop, refine, and deliver high-quality social content
• Apply current social media best practices, emerging trends, accessibility standards, and brand guidelines to improve engagement and content effectiveness

Requirements

• Bachelor’s degree or higher in design, communications, marketing, journalism, English, or a related field
• 5+ years of experience in social media content design, content strategy, creative development, digital design, or a related discipline
• Portfolio demonstrating social-first content across multiple platforms, including examples of platform-specific visual and/or written content
• Experience applying brand, voice, tone, accessibility, and platform standards to organic social media content
• Demonstrated ability to manage multiple projects, collaborate cross-functionally, and deliver content in a fast-paced environment

Preferred

• Experience creating organic social content for healthcare, insurance, wellness, financial services, or another regulated industry
• Experience developing account personas, content pillars, recurring social formats, or social voice and tone systems
• Working knowledge of social analytics and ability to translate performance insights into content recommendations
• Experience with Adobe Creative Suite, Figma, Canva, motion tools, or comparable creative software
• Familiarity with paid social creative, influencer or creator content, employee advocacy, or integrated campaign development

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.