Responsibilities - Edit vertical videos for TikTok and Instagram Reels, optimizing for watch time, retention, and shareability (bonus if you have Adobe Premiere Pro experience) - Stay plugged into cultural conversation to pitch timely, talent-driven content that connects R29’s franchises to trending moments - Manage daily publishing across Instagram, TikTok, YouTube Shorts, Facebook, Threads, and Snapchat - Design carousel posts to promote editorial articles using templates in Adobe Express - Engage with the R29 community — responding to comments, identifying UGC opportunities, and cultivating brand advocates - Monitor performance in real time and make fast, data-informed calls on what to push and what to pivot - Produce short-form social video from concept through final delivery — including red carpets, entertainment junkets, on-location shoots, and studio sessions - Shape the editorial narrative of social video through story editing — reviewing rough cuts, identifying the strongest moments, and giving clear, decisive feedback - Help develop a platform-native series on Instagram or TikTok that builds audience and earns engagement - Work with the Commercial team on developing engaging branded content Requirements - 5 to 7 years running social for a consumer media brand, digital publisher, or creator-driven company - Deep familiarity with TikTok and Instagram best practices: pacing, hooks, structure, captions, and trend fluency - A real editorial instinct: you can tell which stories deserve social-first treatment and how to pitch them for each platform - Fluent in pop culture: from reality TV drama to the hottest beauty trend, you can turn any R29 story into a compelling social post because you already care about the world we cover - Confidence filming, editing, and publishing content in real time in live, fast-paced environments (think red carpets, cultural events, or interviews with talent) - Strong copyediting/strong copywriting: you can nail R29’s voice on the first try and course-correct when others don’t - Hands-on video editing experience with Adobe Premiere Pro - Basic production kit knowledge (lighting, audio, framing) for lightweight iPhone shoots - Comfort with analytics tools and a habit of letting data shape (not dictate) creative decisions Nice to have - Experience growing and managing YouTube channels - Relationships with creators or experience managing influencer programs - Comfort being on-camera (optional/as needed) - A niche pop culture or beauty/fashion interest (Love Island stan? A24 aficionado? 10-step skincare routine? We want to hear it all.) Benefits - Medical, Dental, Vision, 401k, EAP, Annual Bonus eligibility.