Responsibilities

• This role will support Enterprise social efforts with an enhanced focus on Wake Forest University School of Medicine and our Innovation Quarter.
• This role is mostly remote, but candidates must be local to Winston-Salem market to routinely be on site to capture content and provide event and activation coverage.
• Travel to Wake Forest University School of Medicine, Charlotte campus for occasional Team Meetings
• Primary hours are first shift, but occasional night or weekend event coverage will be necessary.
• Major Responsibilities
• - Contributes to development of the overall social media strategy through posting regularly on Advocate Health’s platforms With primary focus on Wake Forest University School of Medicine and Innovation Quarter (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
• - Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
• - Travels to locations to photograph and film evergreen and on-trend content for social media.
• - Consistentlymonitorpages to ensure comments withincommunityareappropriate, and promptlyaddressescommunity comments, reviews,questionsand/or concerns.
• - Staysahead of social media content industry news and best practices. Provides input into strategic direction forbrand’ssocial media channels. Participates in creative brainstorming sessions to develop new, more effective ways ofengagingsocial space.

Requirements

• Licensure, Registration, And/or Certification Required - None Required.
• Education Required - Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
• Experience Required - Typically requires5years of experience in day-to-day management of social media platforms.
• Knowledge, Skills & Abilities Required - Organized and detail oriented.
• Knowledge, Skills & Abilities Required - Strong written and oral communication skills.
• Knowledge, Skills & Abilities Required - Ability tooperateindependently in a self-directed, deadline-driven environment.
• Knowledge, Skills & Abilities Required - Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Knowledge, Skills & Abilities Required - Advancedexpertisein social media management and analytics tools, Microsoft Officeproductsand familiarity with WordPress.
• Knowledge, Skills & Abilities Required - Abilityto developsocial mediastrategiesand tacticsand effectively communicate recommendations toexternal communications leadership, under the guidance ofsocial medialeadership
• Knowledge, Skills & Abilities Required - A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.

Preferred

• Experience working in a large, matrixed organization
• Ability to create and edit content from start to finish
• Ability to multi-task coverage during a live event
• Knowledge of different creation and editing tools or programs

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program